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Absolut Colours Creates a platform for creative self-expression

By at September 21, 2016 | 1:56 am | 0 Comment

In a unique setting of events, ABSOLUT, the world’s most iconic vodka today launched its globally acclaimed ABSOLUT COLORS in India.True to its legacy of launching pioneering and creatively different renditions of its traditional packaging, the limited edition ABSOLUT COLORS has been dressed in the colors of the famous pride flagmade in 1977as a message of solidarity, love and respect for diversity.

For a brand which resonates creative collaboration and promotes art and creativity, artists from India’s LGBT community came together to creatively represent the expressions associated with each of the six colours of the pride flag. In line with this, the event showcased a multimedia exhibit with a premiere of a film, a book reading, display of selected artworks by artists addressing queer issues, and a stand-up comedy.

Excited about the launch of the iconic Absolut Colors, Sumeet Lamba, Executive Director, Pernod Ricard India said,“ABSOLUT has always supported elevation of creativity and self-expression and encouraged people to be who they are. Through collaboration with various artists, Absolut celebrates creativity and diversity which go hand in hand. The launch of ABSOLUT COLORS today is a testament to this belief and we are extremely proud of it”.

Each color on the new ABSOLUT COLORS bottle stands for an expression which was also brought alive at the launch event by the six artists – Parmesh Shahani, Jeff Roy, Aunsha Yadav, SanayaArdeshir, Sharmistha Ray and Anuvab Pal. While the color RED denotes ‘Life and Sexuality’, ORANGE is symbolic of ‘Healing and Friendship’; the color YELLOW on the bottle stands for ‘Vitality and Energy’ and GREEN depicts ‘Serenity and Nature’. The expressions of ‘Harmony and Artistry’ have been symbolized through the color BLUE and PURPLE stands for ‘Spirit and Gratitude’.

Set amidst a display of artworks by international visual artist, Sharmistha Ray, the event began with a premiere of Dancing Queens: It’s All About Family, a documentary on India’s transgender (hijra) community by Jeff Roy. This was followed by a book reading session by the famous Parmesh Shahani, author of Gay Bombay: Globalization, Love and (Be)Longing in Contemporary India. His book defines how internet technologies, audiences and broader socio-historical contexts shape gay identity in contemporary urban India.

A light-hearted and lively performance by renowned standup comedian Anuvab Pal completed the memorable launch of ABSOLUT COLORS in India.

Absolut Colors is priced the same as Absolut Flavors in Indiaand has now hit shelves in Delhi, Mumbai, Haryana, Goa and Karnataka.


Work for Us!

By at July 18, 2015 | 2:36 pm | 0 Comment

Paid, full-time, work-from-home internship position – Mumbai candidates only!



Blue Frog, Lower Parel, Mumbai Deal: 3-Course Meal with Drinks and More!

By at June 20, 2015 | 9:06 pm | 0 Comment

Located in Lower Parel, BlueFROG has been voted as one of the Top 10 Live Music Venues In The World by the prestigious The Independent UK. Live music at the FROG can be experienced 6 nights a week, which features international artists on a regular basis.

Offer includes: 3-Course Meal, 1 Brewed Drink (offer 3) or megaFROG Drink / Signature Mixed Drink (offer 4)

Price:  from Rs.899 all inclusive

Where: Mathuradas Mills Compound, Entrance from Tulsi Pipe Road, Lower Parel Mumbai 400013


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Indus Cocktail Bar & Tandoor, Colaba Deal: Kebab Platter & Drinks at Rs 499!

By at June 14, 2015 | 9:26 pm | 0 Comment

Dig in to a fabulous Kebab Platter & two draught brewed drinks at Indus Cocktail Bar & Tandoor, Colaba (in the lane behind Taj Mahal Hotel) at just Rs 499!

Offer includes: Tandoori Kebab Platter (8 Pieces of Kebabs with Dal and 1 Paratha) & 2 draught brewed drinks

Price:  Rs.499 all inclusive

Where: Hotel Diplomat, 2426, BK Marg, Apollo Bunder, Colaba, Mumbai 400001


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Red Zen, Courtyard by Marriott, Andheri East Deal: 4-Course Meal & Drinks for 2 from Rs 2,199

By at June 13, 2015 | 12:17 pm | 0 Comment

Savour a wide variety of Asian veg and non-veg dishes at Red Zen! Located within the luxurious Courtyard by Marriott hotel in Andheri East.

Offer includes: 4-Course Meal, 10 Drinks (Domestic Drinks / Pints of Brewed Drinks)
4-course meal includes a variety of Asian soups, starters, rice/noodles, Thai/Asian curries and desserts!

Price:  Rs.2199 all inclusive

Where: Courtyard by Marriott, CTS 215, Opposite Sangam BIG Cinemas, Andheri Kurla Road, Andheri East, Mumbai, 400059


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STAX Hyatt Regency Mumbai Deal: 4-course Italian Sunday Brunch

By at June 8, 2015 | 9:18 pm | 0 Comment

Enjoy a whopping 55% off on a lazy 4-course brunch with friends and family at STAX this Sunday!

Offer includes: 4-course Italian brunch with 2 glasses of Red/ White rrink OR 2 brewed drinks at Rs. 1399 (inclusive of all taxes and service charges)

Price: Rs. 1399 all inclusive

Where: Hyatt Regency, Sahar Airport Road, Andheri East, Mumbai – 400099


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ASOT Mumbai – A Heady Cocktail of Lights, Sound & XXX Party Mixers

By at June 7, 2015 | 12:58 pm | 0 Comment

The annual A State Of Trance (ASOT) festival – Mumbai edition – rocked the arena at NSCI on June 6. Along with trance beats and a phenomenal play of laser beams, party hoppers in the city sampled three exciting flavours of XXX mixers.

A truly international flavour imported from Poland, these party mixers take your socializing to a captivating dimension. Available in three exciting flavours – Cranberry, Lemon and Rejuve the mixers twist the evening around and make it a party to remember!


The ambitious venture of India’s fastest growing entrepreneur Sachiin Joshi, Viiking Beverages is positioned as the number one beverage company which is all set to deliver an international experience to India’s youth and young adults in the beverage space.

Sachiin Joshi leads a dedicated team of expert professionals who are committed to taking Viiking Beverages on a supersonic growth trajectory. His unparalleled vision for dominating diverse business segments such as FMCG, Hospitality, Entertainment, Realty, Infrastructure, Paper Products and Sport is what drives the phenomenal success of JMJ Group, the holding company of Viiking Beverages. Sachiin Joshi solemnly believes in giving back to society, and his multiple CSR and philanthropic activities under the NGO Big Brother, are a testimony to his mission of spreading joy in the lives of the underprivileged.

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Uber Promo Code ‘JENXS’ – Get a free ride worth Rs 150!

By at March 31, 2015 | 12:50 am | 1 Comments

Going out for drinks? Arrive in style! Check out the Uber App (Android & iOS) – taxi’s on demand. The USP is that you get fantastic cars  for just a little more than a standard taxi.

To sweeten the deal, get a free ride worth Rs. 150!  Click here to sign up or enter promo code ‘UBERBOOTLEGGER‘ on the app (first time users only).

Download the app here:



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FLAT 25% off at ‘Biryani360’ – voted Mumbai’s Best Biryani

By at March 19, 2015 | 1:28 pm | 0 Comment

Believe us when we tell you that the buzz around Biryani360​ is true. We tried them twice in a 10-day period and can safely say that they make the best biryani in Mumbai! And now, we bring you an exclusive offer!

Biryani360 is offering FLAT 25% off to Bootlegger fans! Simply use the code ‘B360BOOTLEGGER’ while placing your order to avail the discount (no min or max order limit). Hurry, offer valid till March 31st only!

To place your order, click here.

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Italian Beer Brand Peroni Hosts Aperitivo Evening at Olive Bar & Kitchen

By at January 3, 2015 | 2:55 pm | 0 Comment

Team Bootlegger was delighted to have been invited to the exclusive Aperitivo evening by the stylish beer brand from Italy, Peroni Nastro Azzurro, at Olive Bar & Kitchen, in Mumbai recently. The evening saw Peroni bring the age old Italian culture of Aperitivo to Mumbai, which was attended by the glitterati of the dream city.

Started in the 19th century, the Aperitivo was first introduced in the fashionable cafés of Italy for people to socialize over, enjoy their drink with and to enhance the whole experience of going out

The evening in Mumbai at the Olive Bar and Kitchen saw the chef bring out dishes that were modern yet classical with a strong Italian touch that was a big success with the guests for the evening.



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